Minecraft Mood Lights
Success:
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Very high user engagement and high video retention
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Utilized a popular trending sound with great hook
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"How I feel about certain design choices with little to no explanation" ​
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Video style was authentic to the Minecraft brand
Driving Results:
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Combination of high likes, comments, shares, and favorites kept the video circulating on TikTok and pushing to FYP
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Kept 50% of the audience watching at 11 seconds
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Gained 1,593+ new followers
Continuous Improvement:
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Weakest part of the video was retention rate
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​Solution:
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​Create a "Part 2" with same trending sound and shorten video length 12 seconds to increase retention rate
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Add text descriptions for each product to improve SEO and visibility
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Retention Rate
Engagement
XBOX Gift Phenomenon
Success:
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Medium to high user engagement and very high video retention
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The hook is asking the audience to recall a common personal experience that is relatable
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"What is that thing people keep gifting you?" ​
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Stylized video edit that includes quick cuts, graphic pop-ups, and movement
Driving Results:
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Retention rate was 50%+ the ENTIRE video
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High number of comments 300+
Continuous Improvement:
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Weakest part of the video was shares & favorites
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Solution:
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Add call-to-action to increase share & favorites​
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"share this video with a friend that keeps getting the same gifts"
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Ask question at the beginning of the video to increase comments and retention rate numbers
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Retention Rate
Engagement